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How to align people with your purpose
Natalia Gomez • Dec 10, 2021
An important part of keeping your employees happy is to align them with your purpose to make them feel empowered and driving change. Here are some tips for doing this:
- Finding your purpose should be the most important thing to bear in mind while you are making a profit. How to make a profit while making a difference. (Source: Ted Talks)
- Choice, a connection to a common purpose and establishing a bridge are the pillars that help leaders stabilize their teams during transitions. (Source: HBR)
- Loyalty and emotion are key results to how brand management has been changing due to technology. Personalizing messages and listening to consumers also plays a key role. (Source: INC)
- Thinking people first is the solution to eliminating the need for change management. (Source: Forbes)
Company culture matters. It will mark the difference between retaining talent or not, so it's important to maintain a happy workforce. Here are 3 tips I've found useful for encouraging leaders to build strong and purpose-driven teams.
In the post-pandemic era a lot of companies have transitioned to a hybrid work environment. That's why it's important to nurture change initiatives that will build stronger virtual teams. Some examples are:
